Terms of Use

Last updated: March 2026

1. About Us and This Website

This website, www.aperturechina.com (the “Website”), is operated by ApertureChina Ltd, a company registered in England and Wales under company number 15769435, whose registered office is at 1 Mentmore Terrace, London, E8 3PN (referred to as “ApertureChina”, “we”, “us”, or “our”).

ApertureChina provides China market research, consumer insights, and strategic consultancy services for consumer goods and lifestyle brands seeking to develop or refine their China market strategies (the “Services”).

These Terms of Use (“Terms”) govern your access to and use of this Website. By accessing or using the Website, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use the Website.

2. Definitions

“Content” means all text, images, graphics, data, articles, reports, research materials, videos, audio, software, and any other materials published on or through the Website.

“User”, “you”, or “your” refers to any individual or entity who accesses or uses the Website.

“Services” refers to the China market research, consumer insights, strategy consultancy, and related professional services offered by ApertureChina.

3. Use of the Website

3.1. You may use the Website for lawful purposes only and in accordance with these Terms. You agree not to use the Website:

•       In any way that breaches any applicable local, national, or international law or regulation.

•       In any way that is unlawful, fraudulent, or harmful, or that has any unlawful, fraudulent, or harmful purpose or effect.

•       To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material, or any similar form of solicitation (spam).

•       To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware, or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

3.2. You also agree not to access without authority, interfere with, damage, or disrupt any part of the Website, any equipment or network on which the Website is stored, any software used in the provision of the Website, or any equipment, network, or software owned or used by any third party.

4. Intellectual Property Rights

4.1. The Website and its entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, graphics, video, audio, and the design, selection, and arrangement thereof) are owned by ApertureChina, its licensors, or other providers of such material and are protected by United Kingdom and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.

4.2. You may print off one copy, and may download extracts, of any page(s) from the Website for your personal, non-commercial use only, and you may draw the attention of others within your organisation to Content posted on the Website. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences, or any graphics separately from any accompanying text.

4.3. Our status (and that of any identified contributors) as the authors of Content on the Website must always be acknowledged. You must not use any part of the Content on the Website for commercial purposes without obtaining a licence to do so from us or our licensors.

4.4. If you print off, copy, download, or otherwise use any part of the Website in breach of these Terms, your right to use the Website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

5. Our Services

5.1. The Website provides general information about ApertureChina’s consultancy Services, including our China market research capabilities, consumer insight methodologies, and strategic advisory offerings. This information is provided for general informational purposes only and does not constitute professional advice.

5.2. Any engagement for our professional Services will be subject to a separate written agreement between you and ApertureChina, setting out the specific scope, deliverables, fees, and terms applicable to that engagement.

5.3. While we endeavour to keep the information on the Website up to date and accurate, we make no representations, warranties, or guarantees, whether express or implied, that the Content on the Website is accurate, complete, or up to date. Market conditions, consumer trends, and regulatory environments in China change rapidly, and any information on the Website should not be relied upon as a substitute for professional advice tailored to your specific circumstances.

6. Content and Third-Party Links

6.1. The Website may include content provided by third parties, including materials from other users, bloggers, partners, and third-party licensors. All statements and opinions expressed in such materials are solely the opinions and responsibility of the person or entity providing those materials and do not necessarily reflect the opinion of ApertureChina.

6.2. Where the Website contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them.

7. Newsletter and Subscription Services

7.1. We may offer newsletter or email subscription services (such as our Substack publication “Following the Yuan”) through the Website. By subscribing to such services, you consent to receiving periodic communications from us in accordance with our Privacy Policy.

7.2. You may unsubscribe from any newsletter or email communication at any time by following the unsubscribe instructions included in each communication or by contacting us directly.

8. Limitation of Liability

8.1. Nothing in these Terms excludes or limits our liability for death or personal injury arising from our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited by English law.

8.2. To the extent permitted by law, we exclude all conditions, warranties, representations, or other terms which may apply to the Website or any Content on it, whether express or implied.

8.3. We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with use of, or inability to use, the Website, or use of or reliance on any Content displayed on the Website.

8.4. We will not be liable for any loss of profits, sales, business, or revenue; loss of business opportunity, goodwill, or reputation; loss of anticipated savings; or any indirect or consequential loss or damage.

8.5. We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data, or other proprietary material due to your use of the Website or to your downloading of any Content on it, or on any website linked to it.

9. Indemnification

You agree to indemnify, defend, and hold harmless ApertureChina, its directors, officers, employees, and agents from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable legal fees) arising out of or relating to your violation of these Terms or your use of the Website.

10. Variation

We may revise these Terms at any time by amending this page. Please check this page from time to time to take notice of any changes we make, as they are binding on you. The date of the most recent revision will be indicated at the top of this page.

11. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by any court or other competent authority, such provision shall be deemed severed from these Terms and shall not affect the validity and enforceability of the remaining provisions.

12. Waiver

No failure or delay by us to exercise any right or remedy provided under these Terms or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy.

13. Entire Agreement

These Terms constitute the entire agreement between you and us in relation to your use of the Website. These Terms supersede and extinguish all previous agreements, promises, assurances, warranties, representations, and understandings between us, whether written or oral, relating to the subject matter of these Terms.

14. Governing Law and Jurisdiction

14.1. These Terms, their subject matter, and their formation are governed by the laws of England and Wales.

14.2. You and we both agree that the courts of England and Wales will have exclusive jurisdiction over any dispute arising out of or in connection with these Terms.

15. Contact Us

If you have any questions about these Terms, please contact us at:

ApertureChina Ltd

1 Mentmore Terrace, London, E8 3PN

Email: yaling@aperturechina.com

Website: www.aperturechina.com