Reshape your China strategy

We help companies reshape their China strategies with post-Covid circumstances.

The challenges of China research & strategy

With the growing discrepancy between information in simplified Chinese (usually within the great firewall) and that in English, as well as the prominent issues below, decision makers like you may find it increasingly challenging to make decisions.

Chinese state media only focuses on the embellished positive stories;

✦ Chinese social media are insular from the rest of the world

✦ Overseas media face stringent restrictions in reporting, with a widespread neglect on Chinese consumers;

✦ Professionals including analysts, financial writers and lawyers are increasingly censored;

✦ China-focused marketing agencies tend to paint a rosy picture without nuances.

Our approach: Human-centered China market insights

At ApertureChina, we approach market and consumer research with the rigor of investigative journalism and the empathy of design thinking.

Our work begins with people—their behaviors, needs, and motivations. We believe that to understand markets, you must first understand the humans within them.

Our team draws on deep expertise in sociology, news reporting, and innovation strategy, enabling us to uncover insights that do not only track with data, but socially grounded and culturally relevant. This investigative mindset allows us to go beyond surface-level trends to reveal the underlying forces shaping consumer behavior.

Backed by years of experience tackling complex social and business challenges, we deliver insights that are actionable, credible, and deeply contextualized.