Social Media Manager (Bilingual English–Chinese)

London (on-site) | Full-time, permanent | Salary: £41,700-48,700/year

We're ApertureChina, a UK publishing and digital media company building a cross-border brand between the UK and China. We're hiring a bilingual Social Media Manager (native Chinese speaker) to lead our social presence across both markets.

Key responsibilities:

• Plan, create, and publish content on Chinese social media platforms, including WeChat, Weibo, Xiaohongshu, Douyin, and Bilibili

• Manage UK-facing accounts across Instagram, Facebook, X, LinkedIn, and TikTok

• Develop culturally resonant, platform-appropriate campaigns for clients seeking exposure in both the UK and Chinese markets Coordinate frequently with Shanghai partner team, facilitating communication and overcoming language and cultural barriers

• Monitor performance, report on campaign results, and optimise based on platform analytics and trends

• Ensure all content complies with UK advertising standards, UK GDPR, and relevant Chinese digital content regulations.
  

Requirements:

• Native Chinese speaker with fluent professional English, both written and spoken

• Proven experience managing Chinese social media platforms (WeChat, Weibo, Xiaohongshu, Douyin, Bilibili) in a professional or agency setting

• Working knowledge of UK-facing platforms and best practices

• Strong copywriting skills in both Chinese and English

• Solid understanding of digital marketing, audience engagement, and content performance metrics

• Experience with short-form video, graphic design tools, and multimedia content production is highly desirable

• Right to work in the UK.

How to apply:
Apply directly through yaling@aperturechina.com with your CV and a short cover letter. Please include links to any Chinese or UK social media accounts or campaigns you have managed.

• Experience Required

• Languages Chinese – Native; English – Near-Native

• Employment Full-time

• Salary £41,700-48,700 yearly